Advertising
At Crafty Cutters, we’re passionate about creativity and community, and we’re excited to offer a unique opportunity for businesses to connect with our engaged audience of makers and bakers. By advertising with us, you can showcase your products or services directly to a targeted audience that shares a love for DIY crafts, especially those interested in polymer clay creations.
Our website receives thousands of daily users ranging from artists, to hobbyists, and small business owners like yourself looking for high-quality tools and inspiration for their projects. With various display ad options available, your business can reach potential customers at multiple touchpoints throughout their shopping journey. Whether you’re looking to increase brand visibility, drive traffic to your site, or promote specific products, our display ads are designed to help you achieve your goals.
Join us in celebrating the art of making and take advantage of this opportunity to grow your business within our vibrant crafting community. Below you will find more information in regards to the display ad options as well as pages available for displaying your ad creative. We also offer access to our in-house design team if you are interested in us creating the perfect ad for you before displaying on the website - please use the 'Contact Us' page to reach out for more information about this service.
Design Specification:
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Ad creative must be under 1 MB. File types supported include: JPEG, PNG and GIF. Aim for GIFs to be between 100KB - 500KB to ensure faster loading times. These are preferable for smoother user experiences however the maximum file size is still 1MB if you are unable to compress.
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If possible, please keep the duration of the GIF files under 10 seconds. Please also avoid using flashy graphics that could be irritating for the end user. These ads will be rejected and a new creative will be requested.
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Use tools to optimize GIFs without significantly sacrificing quality. Tools like EZGIF, GIMP, or Photoshop can help reduce file size through techniques like reducing color depth or removing unnecessary frames.
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Ad creative must include your businesses logo to ensure the end user can differentiate between Crafty Cutters and a third party display ad. This is also a great way of getting brand recognition for your business so we always encourage branding your creative to suit your own unique style!
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Imagery used must be your own original content and/or licensed imagery. We are not responsible for the imagery you use and we strongly encourage you have the legal right to use it on your ad creative.
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You may change your ad creative every 30 days. Please provide any new ad creative 7 days before your ad is due to expire/renew. This is to ensure we have enough time to review and approve your new ad creative before scheduling it in to replace your old creative.
Home Page
Desktop (2 postions available)
1080 x 140
Our leaderboard banners offer a large, horizontal format that tends to deliver strong results across desktop sessions. Their size makes them very visible and eye catching when scrolling. 2 display ad positions are available on desktop: 1 displayed between 'Our Seasonal Cutters' and 'Makers Corner (Tips & Tricks)'. 1 displayed between 'Makers Corner (Tips & Tricks)' and 'About Us'. You may not claim both ad spaces with the same display ad. You may claim both ad spaces should you wish to display two separate ad creatives for the same business.
Our home page leaderboard banner offers 30 days of continuious display for your business. Display ad placements are not shared with other competitors nor do we offer a bidding system. Once you have claimed an ad placement for the 30 day period only your ad creative will be shown. Please use the 'Contact Us' page if you would like to find out more regarding pricing. Reduced rates are welcome subject to additional months being purchased in bulk.
Mobile (2 postions available)
284 x 284
Our mobile display ads tend to achieve the highest engagement across most placements.
The size and placement of these ads are always located at the top or bottom of the page. The only exeception is our home page where the ads can be found in 2 locations: 1 displayed between 'Our Seasonal Cutters' and 'Makers Corner (Tips & Tricks)'. 1 displayed between 'Makers Corner (Tips & Tricks)' and 'About Us'. You may not claim both ad spaces with the same display ad. You may claim both ad spaces should you wish to display two separate ad creatives for the same business.
Our home page mobile display ads offer 30 days of continuious display for your business. Display ad placements are not shared with other competitors nor do we offer a bidding system. Once you have claimed an ad placement for the 30 day period only your ad creative will be shown. Please use the 'Contact Us' page if you would like to find out more regarding pricing. Reduced rates are welcome subject to additional months being purchased in bulk.
Blog Post Page(s)
Desktop (2 postions available)
284 x 284
510 x 284
Our square and large rectangle display ads tend to achieve the highest engagement across desktop blog sessions. Their size makes them very visible and eye catching when scrolling. 2 display ad positions and sizes are available on desktop. Our square display ad takes top priority, stacking on top of the large rectangle display ad. You may not claim both ad spaces with the same display ad. You may claim both ad spaces should you wish to display two separate ad creatives for the same business.
Our blog post display ads offers 30 days of continuious display for your business across all of our existing and future blogs. Display ad placements are not shared with other competitors nor do we offer a bidding system. Once you have claimed an ad placement for the 30 day period only your ad creative will be shown. Please use the 'Contact Us' page if you would like to find out more regarding pricing. Reduced rates are welcome subject to additional months being purchased in bulk.
Mobile (2 postions available)
284 x 284
Our mobile display ads tend to achieve the highest engagement across most placements.
The size and placement of these ads are always located at the top and bottom of the page. 1 ad is displayed above the blog title, just underneath the navigation bar. 1 ad is located at the end of a blog/article, just above the footer. You may not claim both ad spaces with the same display ad. You may claim both ad spaces should you wish to display two separate ad creatives for the same business.
Our home page mobile display ads offer 30 days of continuious display for your business. Display ad placements are not shared with other competitors nor do we offer a bidding system. Once you have claimed an ad placement for the 30 day period only your ad creative will be shown. Please use the 'Contact Us' page if you would like to find out more regarding pricing. Reduced rates are welcome subject to additional months being purchased in bulk.
Product Page(s)
Desktop (1 postion available)
1080 x 140
Our leaderboard banners offer a large, horizontal format that tends to deliver strong results across desktop sessions. Their size makes them very visible and eye catching when scrolling. 1 display ad position is available. Ad placement is located just below the product description. Ad creative will be displayed across every product page we have on our website.
Our product page leaderboard banner offers 30 days of continuious display for your business across every product page we have on our website. Display ad placements are not shared with other competitors nor do we offer a bidding system. Once you have claimed an ad placement for the 30 day period only your ad creative will be shown. Please use the 'Contact Us' page if you would like to find out more regarding pricing. Reduced rates are welcome subject to additional months being purchased in bulk.
Mobile (1 postion available)
284 x 284
Our mobile display ads tend to achieve the highest engagement across most placements.
1 display ad position is available. Ad placement is located just below the product description. Ad creative will be displayed across every product page we have on our website.
Our product page mobile display ad offers 30 days of continuious display for your business across every product page we have on our website. Display ad placements are not shared with other competitors nor do we offer a bidding system. Once you have claimed an ad placement for the 30 day period only your ad creative will be shown. Please use the 'Contact Us' page if you would like to find out more regarding pricing. Reduced rates are welcome subject to additional months being purchased in bulk.